Brand and App design for Fisker, an Electric Vehicle company.
As the Design Manager of UI at Fisker, I led the creation of a standalone mobile app to coincide with the launch of their inaugural vehicle, the Fisker Ocean.
One of the app's initial iterations included a pre-launch reservation flow, which proved highly successful, resulting in approximately 65,000 reservations for the Ocean.
During a pivotal phase of growth, I spearheaded the evolution of Fisker's brand identity from a traditional skeuomorphic car badge to a modern, digital-first graphic brand identity.
Even in the pre-production stage, we tailored a custom GUI for the Fisker Ocean car, featuring a tranquil polygon oceanscape design, adding a unique and immersive touch to the user experience.
