Creating a new visual language for Beats by Dre.
I was contracted by Elephant.is to help the team visually rebrand Beats by Dre online.
The goal was to create a new level of Ux sophistication while also keeping the original brand essence.
The initial stages consisted of rethinking PDPs, Ux on project education, as well as OMNI Channel marketing.
Our collective efforts resulted into a new design language for Beats by Dre.
