Visual Design for one of the worlds fastest growing sportswear brands, HOKA.
Through a strategic blend of UX research, design innovation, and creative storytelling, I helped HOKA successfully transform its online platform into a user-friendly and conversion-driven asset.
HOKA's mantra, 'Fly Human Fly,' was our conceptual lead to design visual experiences for HOKA built on this optimistic determination.
HOKA's runaway success helped the brand expand into new categories. I contributed to the launch of HOKA Kids online, employing 'Fly Human Fly' as a visual metaphor.
I led the visual design on several collaborations, including HOKA x Nicole McLaughlin, Bodega, Brain Dead, and Cotopaxi.
Aditionally I was tasked with creating visually captivating campaigns that resonated with target audiences and effectively communicate each product's unique value proposition.
